Strategic Crisis Communication Proposal
The STAND Framework
Spring 2026
Crisis Communications & Strategic Management — University of Georgia
The STAND Framework
Spring 2026
Crisis Communications & Strategic Management — University of Georgia
Tools:
InDesign · Canva
Type:
Strategic Leadership + Collaborative Research Contributions
PROJECT OVERVIEW
STAND is a strategic communications framework designed to help organizations navigate brand inconsistency, crisis response, and stakeholder trust.
Developed through research in crisis communication, brand authenticity, and organizational strategy, the framework outlines five interconnected phases:
Surveying, Tracing, Assessing, Narrating, and Defending a brand’s public image.
Surveying, Tracing, Assessing, Narrating, and Defending a brand’s public image.
The proposal explores how organizations can align external messaging with internal actions through proactive monitoring, analysis, and coordinated communication systems.
Alongside the framework, our team developed a practical communications toolkit intended to support real-world implementation during high-pressure or rapidly evolving situations
MY ROLE:
• Developed the core framework concept and communication structure
• Proposed and designed the supporting toolkit system
• Designed the visual identity, layout system, and presentation materials
• Created brochure and supporting communication assets
• Contributed to collaborative research and strategy development
• Proposed and designed the supporting toolkit system
• Designed the visual identity, layout system, and presentation materials
• Created brochure and supporting communication assets
• Contributed to collaborative research and strategy development
PROCESS / THINKING
I developed the core concept and structure for the STAND Framework, focusing on how organizations can move beyond reactive crisis management toward long-term brand accountability and trust-building.
A major priority for me was ensuring the strategy could function beyond theory. I led the development of the accompanying toolkit system to translate the framework into practical, usable instruments for communications teams.
Each tool was designed to correspond with a specific phase of the framework, creating a structured yet adaptable process that organizations could apply in real-world scenarios.
The project was rooted in a simple question:
Does corporate retreat cause more damage than consistent engagement or consistent neutrality?
Does corporate retreat cause more damage than consistent engagement or consistent neutrality?
FINAL OUTPUTS
